Large modern distribution warehouse interior with organized shelving and loading equipment, dim industrial lighting, dark steel walls
Est. 1983

Our Story, Our Standard

From a single brokerage office in Fullerton, California to one of the Western United States' most trusted food brokerage enterprises.

Company History

Built on Integrity,
Grown Through Service

1983

Founded in Fullerton, CA by Burhan Nasser as a regional food brokerage.

1990s

Expanded coverage into all of Southern California, establishing key retail relationships.

2000s

Launched Nasco Gourmet Foods, Nasser's proprietary food manufacturing brand.

2010s

Expanded into Northern California and Texas, growing the team to 150+ professionals.

2020s

Relocated headquarters to Yorba Linda, CA. Recognized as one of the largest food brokers in the Western U.S.

Professional food industry team meeting in a bright modern conference room with large windows

Mission Statement

“To maintain integrity in all business relationships while driving sales success for our clients — providing the best possible level of service at a competitive price.”

Vision

To be the definitive food brokerage partner for manufacturers seeking retail growth in the Western United States — recognized for integrity, execution excellence, and unmatched retail relationships.

Our Facility

Yorba Linda Operations Center

22720 Savi Ranch Pkwy, Yorba Linda, CA — a 17,500 sq ft enterprise facility built for the full spectrum of food brokerage and distribution operations.

17,500 sq ft

Total facility footprint in Yorba Linda, CA — one of the region's most capable food brokerage facilities.

8,000 sq ft Warehouse

High-capacity warehousing with organized storage zones for dry goods, temperature-sensitive products, and marketing materials.

Walk-In Cooler

Refrigerated storage maintaining precise temperature control for dairy, deli, and fresh perishable product lines.

Freezer Storage

Commercial-grade freezer capacity for frozen food products, ensuring cold chain integrity from warehouse to retailer.

Loading Dock

Full loading dock with commercial vehicle access for efficient inbound and outbound logistics operations.

Test Kitchen

On-site innovation kitchen for product development, sampling programs, and Nasco Gourmet Foods recipe testing.

Conference Rooms

Professional meeting spaces for buyer presentations, brand strategy sessions, and client consultations.

Marketing Storage

Dedicated storage for POS materials, display fixtures, merchandising supplies, and promotional collateral.

Our Principles

The Values We Live By

01

Integrity

Every business relationship — with manufacturers, retailers, and partners — is governed by our unconditional commitment to honesty and transparency.

02

Service Excellence

We pledge superior service to every client, every time. Not as a marketing phrase, but as an operational standard that defines how our team works daily.

03

Product Quality

We represent only the highest quality food products — and our own Nasco Gourmet Foods brand reflects the same standard we demand from every manufacturer we represent.

04

Innovation

Our test kitchen and product development capabilities reflect our commitment to meeting changing market needs through innovative product development and diversification.

Coverage Territory

Western U.S.
Distribution Network

One of the largest food brokerage networks in the Western United States — with direct retail relationships in every market we serve.

Southern California

Our home market. Deep relationships with major grocery chains throughout LA, Orange County, San Diego, and the Inland Empire. Headquarters in Yorba Linda, CA.

Key Retail Accounts

AlbertsonsVonsStater BrosRalph'sCardenas

Northern California

Full coverage of the Bay Area, Sacramento Valley, and Central Valley markets with established buyer relationships at major Northern California grocery chains.

Key Retail Accounts

SafewayLuckyRaley'sSave MartNob Hill

Texas

Growing Texas coverage spanning Dallas-Fort Worth, Houston, San Antonio, and Austin markets with distribution infrastructure supporting rapid market expansion.

Key Retail Accounts

H-E-BFiesta MartRandallsTom ThumbBrookshire

Arizona

Arizona coverage supporting Phoenix metro and surrounding markets with distribution capabilities and established retail relationships.

Key Retail Accounts

Fry'sBashas'AJ's Fine FoodsSproutsSafeway AZ

Nationwide Expansion Capabilities

Beyond our core territories, we support national account expansion for brands ready to scale.

CA
TX
AZ
NV
+
Start Your Journey

Ready To Expand
Your Brand?

Join the food manufacturers and brands that have trusted Nasser Company to grow their retail presence across California, Texas, and beyond. Let's build your retail strategy together.

22720 Savi Ranch Pkwy · Yorba Linda, CA · Mon–Fri 8AM–5PM